AKA The thing that Beyoncé liked

For Black History Month 2020, we led with the indisputable facts: highlighting Black Americans whose influence is so unrivaled that they’ve been searched more than any other. This campaign took on a range of forms: a film (broadcast during the 2020 Grammys and followed shortly after by a spot we made for the NAACP), an out-of-home and print campaign, and an interactive site exploring the insights behind the film.