AKA The annual dopamine hit we all deserve.

Like Mr. Rogers said, when things are bleak, look for the helpers. 2018 brought plenty of bleak and we responded with a campaign focused on the heroes. In addition to the annual film, we created an interactive experience that brought to life all the data that has always been the film’s backbone. I think the magic of these films is the spectrum they embrace — lionizing the iconic and the everyday equally.